The digital home assistant was actually originally marketed as the Amazon Echo, but once people started to refer to their echo as Alexa, using the “wake up” word that activates the cloud device, Amazon leaned into the marketing. In fact, there is some indication that the digital home assistant company had no knowledge of the commercial web traffic site prior to the release of the Amazon Echo. Though the two companies belong to Amazon, and share the same name, there is no correlation between the two. Long before Amazon released the Amazon Alexa Echo devices, Amazon acquired another company by the name of Alexa, one that provides commercial web traffic data and analytics.
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